About Us

In 2006, former Elle editors Katherine Power and Hillary Kerr disrupted the DNA of print fashion magazines with an exquisitely simple idea: Do it digitally. Bringing print magazine sensibilities to the online space, Power and Kerr co-founded Clique Brands Inc., which offers readers elevated and curated access to their core passions: fashion, beauty, home, and shopping.

Because of countless requests for more shopping content and products, we are thrilled to launch our new shopping platform, SHOP: Who What Wear, where you can find the best products from top stores, specially curated by Who What Wear editors. Our aim is to help our readers search, discover, share, and purchase the most stylish products with the greatest ease. Happy shopping!

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